Privacy Policy

Last updated: 26 October 2026

This Privacy Policy explains how Fifty4 News (fifty4news.com), published by Fifty4 Media in Accra, Ghana (“we”, “us”), collects, uses and protects information when you visit our website. We respect your privacy and the Data Protection Act, 2012 (Act 843) of Ghana, and we apply the same standards to readers in every country.

Information we collect

When you read our website, our servers and service providers automatically receive standard technical information, such as your IP address, browser type, device type, pages visited and the date and time of your visit. We use this to keep the site secure, fix problems and understand which stories readers find useful.

If you email us at [email protected], we receive your email address and whatever you choose to include in your message. We use it only to reply to you and, for story tips, to report on the matter you raised. We do not sell or share your contact details.

If you leave a comment, we collect the name, email address and comment you submit, and your IP address, to help prevent spam. Your email address is never published.

Cookies

Cookies are small text files stored on your device. We use cookies that are needed for the website to work and stay secure, and, where advertising is shown, cookies used by our advertising partners as described below. You can block or delete cookies in your browser settings, although some parts of the site may not work properly without them.

Advertising

Fifty4 News is free to read and is supported by advertising. We use Google AdSense to show ads.

Third-party vendors, including Google, use cookies to serve ads based on your previous visits to this website and other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visits to this site and/or other sites on the internet.

You can opt out of personalised advertising by visiting Google Ads Settings at https://adssettings.google.com. You can also opt out of some third-party vendors’ use of cookies for personalised advertising at https://www.aboutads.info/choices.

For more information on how Google uses data from sites that use its services, see https://policies.google.com/technologies/partner-sites.

Where the law requires it, for example for visitors in the European Economic Area, the United Kingdom and Switzerland, we will ask for your consent before personalised advertising cookies are used.

Analytics

We may use Google Analytics to understand how readers use our website, such as which pages are popular and how visitors find us. Google Analytics uses cookies and collects information in aggregated form. You can opt out by installing the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.

Security and hosting

Our website is delivered through Cloudflare, which protects it against attacks and abuse. Cloudflare processes technical information such as IP addresses for this purpose. Our email address is handled by Cloudflare Email Routing, which forwards messages to our editorial inbox.

How long we keep information

We keep technical logs only as long as needed for security and troubleshooting. We keep correspondence for as long as needed to deal with your message and any follow-up reporting. Approved comments stay on the site with the article unless you ask us to remove them.

Your rights

You can ask us to tell you what personal information we hold about you, correct it, or delete it. To make a request, email [email protected]. We will respond within 30 days.

Children

Our website is intended for a general adult audience. We do not knowingly collect personal information from children under 13. If you believe a child has sent us personal information, contact us and we will delete it.

Links to other websites

Our stories may link to other websites. We are not responsible for their content or privacy practices, and we encourage you to read their privacy policies.

Changes to this policy

We may update this policy from time to time, for example when we add new services. The “Last updated” date at the top shows when it last changed.

Contact

Questions about this policy: [email protected]